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The Surman Group, LLC. All Rights Reserved

The Surman Group focuses on the food and beverage industry, but our clients – and their needs – run the gamut. Depending upon a client’s experience, skill set, and goals, we may assist them in certain areas and not in others.

WHAT WE DO

Develop Multi-Unit Expansion Plans
Create and Develop New Concepts
Increase Sales Existing Establishments
Re-Brand Existing Locations
Turnkey Projects
Brand, Menu, Space & Marketing Evaluations
Labor & Food Cost Review
Due Diligence Evaluations

CLIENT BASE

Food & Beverage Chains  
Single Locations
Restaurateurs 
Country Clubs & Resorts
Universities & Corporations
Restaurant Groups
Architecture & Interior Firms
Venture Capitalist

FOCUS AREAS

SITE ATTRIBUTES
- Space Requirements
- Accessibility
- Pedestrian vs. Destination
DEMOGRAPHICS
- Target Market
- Purchasing Behavior
- Under-Served Market
LEASE
- Negotiations
- Construction Work Letter
- Property Due Diligence
BIULD-OUT
- Construction Costs
- Schedule/Permits
- Equipment Costs
ATMOSPHERE
- Architectural/ Interior Design
- Cost Analysis
- Graphic Design
CULINARY
- Food Costs
- Menu Development
- Equipment Selection
PERSONNEL
- Labor Costs
- Hours of Operation
- Cross-Trained Employees
COMMUNICATIONS
- Website
- Social Media
- Marketing

OUR TEAM

We are over 30 professionals and contractors, each bringing his or her own distinctive perspective to bear on every project. And here at Surman, that team approach leads to interaction, collaboration and synergy – increasing effectiveness, and limiting risk.

We’re like a machine, in which all the gears work together to ensure a project’s success. The Surman Group is our main gear, which is connected to our three core gears: Culinary, Marketing, and Design & Construction. Those main gears are connected to many others. At The Surman Group, we work hard to ensure that each and every one of these gears is operating in sync to guarantee the overall success of any given project.

A WELL-OILED MACHINE